Ethos Capital ? .Org registry ?

Ethos Capital, led by former ABRY Partners Managing Partner, buys .Org registry.

thought this might happen. And now it has.

Fresh off ICANN’s blunder letting Public Interest Registry set whatever price it wants for .org domain names, Internet Society (ISOC) has sold the .org registry Public Interest Registry (PIR) to private equity company Ethos Capital.

Game. Set. Match. ?

This gives Internet Society a huge (as yet unkown) endowment rather than worrying about what the future of the .org domain name holds.

ICANN made this deal much more valuable by removing all price controls on .com.

While Internet Society might not have wanted to raise prices, a private equity company surely will try to maximize the value of the registry.

In a release about the deal, Internet Society noted:

Today’s news has tremendous benefits for both the Internet Society and PIR.  The transaction will help the Internet Society to secure its future through more stable, diversified and sustainable financial resources than it has at present, allowing the organization to plan for the long term and advance its vision of an Internet for everyone on an even broader scale.  It will also enable PIR to continue expanding its mission and important work under new ownership — including its goal of keeping .ORG accessible and reasonably priced — while further strengthening and deepening its commitment to the .ORG Community.

We’ll have to see what “reasonably priced” means. Certainly, the goals of Ethos Capital are very different from Internet Society.

Ethos Capital is a new private equity firm lead by Erik Brooks.

Brooks was at Abry Partners until earlier this year. Abry Partners acquired Donuts and installed former ICANN President of Global Domains Akram Atallah in the top spot there.

Donuts co-founder Jon Nevett left to be CEO of Pubic Interest Registry.

Ethos appears to have just been founded.

It acquired the domain name EthosCapital.com at the end of October through Afternic. – FULL ARTICLE  – Domain Name Wire 

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